Running a StumbleUpon Campaign
I recently bought a small StumbleUpon campaign for one of the posts here at Corner Scribe. I did it without much research or planning; I just picked a post I thought was good and bought $10 of StumbleUpon traffic.
The results… I’m not really sure.
I got about a 4 percent thumbs up rating, which was lower than I’d hoped for. However, since it’s my only campaign, I don’t have anything to compare it to either.
I didn’t promote the campaign other than buy the visits. From time to time I’ll promote my content on twitter, stumbleupon, entrecard, etc. and drive more traffic and stumbles that way. I deliberately chose to not do that in this case because I wanted to see how the post fared all on its own.
I didn’t include images, although I know now that Stumble users tend to prefer posts with them. Next time, I’ll try that.
Next time, I’ll also experiment with putting the same article in multiple categories; I know that that can have a big effect on how well a campaign goes.
If you’re interested in running a StumbleUpon campaign, you’ll pay $5 per 100 visits. Yes, that’s a bit high, but the potential is there for your content to get thumbs-upped and really take off. Here are a couple links you might find helpful.
Problogger gives some advice on advertising using StumbleUpon.
StumbleUpon Alerter is a great little tool that lets you track certain posts and see how many times they’ve been voted up, and by whom. By the way, if you have trouble getting it to run under Windows Vista, right click the shortcut, choose properties, and set it to run as Administrator. That did the trick for me.



