Steve Pavlina has a great site. This recent post of his talks about Working for Free and why it can be good for your career.
I completely agree, and here’s why.
Provide Value, Make Money
Steve Pavlina talks about how your first step in making money should be to provide value. If you provide value to people, then making money should come relatively easily and naturally. (I’m paraphrasing quite a bit, check out his site for details)
If you think about it, it makes sense. If you have a product or a service that is useful in some way, then people will be willing to pay for it. How many times have you seen someone start off in the opposite direction? That is, they start trying to make some money without demonstrating that they have anything of real value. I see this a lot online. I’ll find an interesting “article” on a search engine only to find out that it’s a sales pitch. That’s fine, except that I’d like to know more about what the person has to offer before parting with some cash. Often the person doesn’t have any example content, blog, site, etc. to reference, so customers are being asked to buy site-unseen.
Making money online
There are several ways you can turn your “free” work online into a way to make money.
- Provide free content and monetize your traffic via ads (like adsense, chitika, or text link ads)
- Write paid reviews for someone like Blogitive or ReviewMe
- Use affiliate links, like Amazon’s
- You might sell a product or products off your site. CafePress and sites like it can allow you to create custom products.
- You might write an e-book and sell it as a download from your site. Lulu and other print on demand publishers provide these services.
Whichever route you choose, providing free content provides your readers with something of value, which will keep them coming back AND attract new readers. Many of your money-making opportunities depend on traffic, so that’s a positive move. In addition, if you’re providing good content, then your readers will be more likely to buy items you have for sale because they’re already familiar with the quality of your work.
My freelancing experience
Free work can also enhance your ability to make money from more traditional freelancing.
I’ve done some freelancing on E-lance, and the same thing applies. Very few people are willing to take a shot on you unless you have some previous customers and positive ratings. In essence, you have to have already proven your ability to provide value before you can ask for pay.
Online writing can provide a portfolio you can show off to potential customers. If you guest blog for others, then they can provide positive reviews for your work that can help you turn free freelancing into paid freelancing. Offer to do some free work for sites you frequent or for bloggers that you know online. Offer to do a little work for free in return for a review in your portfolio. A handful of positive reviews later, and you’ll be ready to search out paid work.