Here is a good example of a good link exchange.

Brian Lee is giving away a copy of Rich Dad, Poor Dad over at Genius Types, and he’s asking for people to link to his site, using the link above.

What does he get out of it? 

He gets lots of bloggers linking to his page, which raises that blog’s authority. When you search for Rich Dad, Poor Dad, you’ll be more likely to find Brian’s blog.

What do bloggers get out of it? 

The bloggers who link to him (like me) will get a link on his blog. That drives traffic and can help increase your own authority ranking.

I’ve been reading his blog, Genius Types, for about a week or so now, and he does have some good blogging tips. If you’re interested in participating, head on over and get the instructions.