Entrecard Introduction and Tips

Posted by Jo | Filed under Markets, Promotion

Entrecard is a relatively new way to advertise your blog. Here is a quick rundown of how it works, and how you can use it effectively.

How does Entrecard work?

  1. You sign up for Entrecard and place their widget on your blog. You’ll see mine in the sidebar.
  2. Almost immediately, I started to receive ad requests for the blog. Review them, and approve any that you want to allow to run. Personally, I try to keep the ads relevant to the blog content.
  3. You get paid by your advertisers in Entrecard credits. Use those credits to buy your own ad campaigns on other blogs.
  4. Visit blogs and drop your entrecard there to earn credits.
  5. You also earn credits for each card someone drops on your site. The number of cards dropped also determines your advertising price.

Tips for getting the most from Entrecard

  1. Check out advertisers who will run ads on your site before approving the ads (just in case there’s something you find offensive or inappropriate).
  2. Check your Entrecard dashboard daily to respond to ad requests, check your messages, etc. I’ve had an ad requested for three days now from a blogger with no response. Do you you think I’ll ever work with her again? Probably not.
  3. Use the statistics page to gauge the success of your ad campaigns and re-use blogs that did well for you. Also, experiment with your entrecard icon and text to see what works and what doesn’t.
  4. Set aside time each day to visit blogs and drop your entrecard. An easy way to do this is set up a separate folder for entrecard blogs in your RSS feed. Subscribe to the feeds, and then visit the blogs from your RSS reader and drop your card daily. I’ve found this to be quicker than visiting Entrecard directly for each blog.

I’m not sure that the quality of traffic coming from Entrecard is particularly good. I’m sure that a lot of users are simply dropping cards without taking a second look at the blog content (or subscribing, etc.) However, it has raised my overall traffic, so that’s one positive.

Also, I’m hoping that by targeting blogs in my niche for advertising, I can attract readers who may be interested in my blog’s content. I see a lot of ad requests coming in for blogs completely unrelated to what Corner Scribe covers, and I just don’t see much point in running those. As I continue to try it out, I’ll let you know how it works for me.

If you’re an entrecard user, post your URL below and I’ll add you to my RSS feed.

See Problogger’s Article for more info.

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Comments (4) | January 14, 2008

4 Responses to “Entrecard Introduction and Tips”

  1. Angelika Says:
    January 16th, 2008 at 9:23 am

    I started using Entrecard about a month ago.

    I look at my stats often and I’ve noticed that some of the same people come by every day. Not just to drop their cards, but to request advertising from me & comment on my blog posts.

    Subscribers to my feed have gone up & so has my Technorati Authority. (Everyone keeps talking about Alexa. I don’t use that…).

    I love Entrecard. It’s been good for me. But then, I’m not trying to make money from my blog. Not seriously, anyway, LOL.

  2. webmaster Says:
    January 17th, 2008 at 7:28 pm

    Angelika,

    That’s great. I’ve been using Entrecard less that a week. I’m seeing increases in traffic, but so far, that’s it. I hope that I see some of the same success you have.

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