CornerScribe

Blog URLs and why they matter

Click on one of your blog posts to visit its page and look at the URL. Does it include the post title, or is it something else? Why do you care what your URLs look like?

In short, if your URL’s include the post title, that helps search engines find your posts.

What if your URLs are screwy?

If you’re like me, you didn’t realize that your URL structure mattered when you started blogging. You’ve posted, maybe a lot, and all of those posts have URLs that are doing nothing for your search engine ranking.

How can you fix it? If you’re using Wordpress, it’s a simple matter of a few clicks. In your Admin panel, choose Options and then permalinks. There, you can choose what your URL structure will look like.

What about links?

My incoming links weren’t affected when I made the switch. Wordpress “knows” how to map the old URL, which used the post number, to the new one. You’ll want to test that, of course!

This is a simple tweak you can do on your blog to help readers find your content.