CornerScribe

Automatic Book Marketing

I’ve mentioned the flylady website before. She has a new book out, but you may already have seen it, since it’s been hovering around the top of Amazon’s chart for weeks. The book is Body Clutter.

This is a great example of using a market that you’ve already developed to sell a book. Marla Cilley (flylady) has hundreds of thousands of subscribers to her daily emails, so that’s a built-in market for anything she writes. I think that’s what many writers try to do with their blogs (or other marketing.)

One thing that I have to give to flylady is that she seems genuinely concerned with her subscribers, and she doesn’t hide away the “good stuff” on the site only for paying customers. In fact, her site has no paying customers. I think that’s one reason she’s built such huge ranks of loyal followers, and why they’re eager to rush out and buy her book.