Here’s a quick tip I learned from a friend in a writing group.

Take something to give away to your book signing. It should have your book’s title and your name, and an image of the cover too. This might be a bookmark or a small postcard. Regardless of what it is, it’s a way for you to approach people and break the ice. It also gives them something to look at before they get the book in their hands.

Henry tells me that when he hands these out to people, about 30 percent of them go on to buy his novel. Not bad, do you think?